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Corporate Marketing Report

Updated:2018-2-28 17:58:15    Source:www.tannet-group.comViews:1029

Marketing report for business setup in China is needed, for example, when a company chooses to expand their retail operations in mainland China. The following information is crucial to success and a smoothly implemented business plan:
1. Distribution of competitors in the desired districts;
2. The income and the age level of the people in each of these districts;
3. A cost and profitability analysis;
4. How competitors are performing.

Delivery for Marketing Report in China
There are multiple ways to deliver your tailored market or industry report in China, including:
1. Analysis of existing markets with their current rules and regulations;
2. Figures and graphs on industrial trends within a region, as well as national performance about global trends;
3. Existing competitors in the industry;
4. Bench marking against well-performing players and their market strategies;
5. Recommendations for market strategies;
6. Market report in Shanghai as well as Market report in Beijing;
7. Stats & Insights about China’s industry, market, and trade.

With a growing economy, China has been on the rise as one of the world’s greatest economic powers over the last 10 years. China has achieved many ‘firsts,’such as surpassing the United States as the world’s biggest trading nation in 2013. Or in 2016, when China’s total external trade reached US$3,956 billion, again ranking first in the world. China is also the world’s largest exporter and the second largest importer and contains the fastest-growing consumer market. Major industries include manufacturing, agriculture, and telecommunication services.

In 2016, retail sales increased by 10.4% with sales of household electrical appliances growing at 8.7%, garments & footwear at 7%, furniture at 12.7%, automobiles at 10.1% and jewelry remained unchanged.

Exports from China
Electronics and machinery make up around 55% of total exports, garments account for 13%, and construction material and equipment represent 7%. Sales to Asia represent over 40% of total shipments, while North America and Europe have an export share of 24% and 23%, respectively. Although exports to Africa and South America expanded rapidly, they only account for 8% of total shipments.

Imports to China
The country’s imports are mostly dominated by intermediate goods and a broad range of commodities, including oil, iron ore, copper, and cereals. China’s soaring demand for raw materials pushed global commodity prices up leading up to 2015, thereby boosting the coffers of many developing nations and commodity-exporting economies. However, since the end of the commodities supercycle at the end of 2014, global commodities prices have fallen partially due to a decrease in demand from China.

Supply of imports into China is mostly dominated by Asian countries, with a combined share of around 30% of total imports. Purchases from Europe and the U.S. account for 12% and 8%, respectively. As a major global buyer of commodities, imports from Africa, Australia, the Middle East and South America have increased strongly in the last decade to represent a combined share of around 50%.

As the construction boom fades in China, fewer natural resources are demanded. This has pulled down global prices for base metals, energy products, as well as other resources. Imports contracted a sharp 14.3% in 2015 as the Chinese economy adjusted to its new growth dynamics.

Up and Coming Industries
The 12th five-year economic plan by the Chinese government for the fiscal year 2011-2015 identified seven strategic industries as high priority: biotechnology, information technology, new energy, environmental maintenance, new materials, high-end manufacturing, and alternative fuels. Huge government investments are being made in these areas. Another industry worth keeping an eye on is the Chinese health care sector. The recent rise of the middle-class and urbanization has caused a large demand for health care services. In 2011, reforms were passed to allow competition into the health care market, including foreign-owned entities. China boasts one of the fastest-growing healthcare sectors in the world.

Contact Us
If you have further inquires, please do not hesitate to contact Tannet at anytime, anywhere by simply visiting Tannet’s website, or calling Hong Kong hotline at 852-27826888 or China hotline at 86-755-82143422, or emailing to You are also welcome to visit our office situated in 16/F, Taiyangdao Bldg 2020,Dongmen Rd South, Luohu, Shenzhen, China.

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