The marketing strategy of your business should address your customers' needs. As consumers become more reliant on new technology, different types of marketing strategies and touch-point developments are the keys to improving customer experiences and earning huge profits. Each area of marketing requires a knowledge base of different products and different strategies. Below are several common marketing strategies that use technology to connect your brands to larger target audiences than ever before.
Interactive Marketing
Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively online through email, social media, and blogs. Interactive marketing gives customers the power to receive and give up-to-date, minute-to-minute feedback on the particular business or product.
Digital Marketing
Digital marketing, also known as data-driven marketing, is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing could easily be considered and explained as a “push”/“pull” marketing technique. If you’re not familiar with marketing campaigns it’s your advertising blitz to sell your service or product.
The “push” part allows you to get in touch with consumers and inspire to buy your service or product.There are a lot of ways to achieve this push technique such as instant messaging, text messaging, content marketing, pod-casting, mobile marketing and email. While the “pull” technique occurs when consumers take the initiative to locate your business via an online search via digital marketing.
Online Marketing
Online or internet marketing is a marketing campaign that requires an internet connection. This marketing technique allows you to reach customers, conduct research and sell your product or services over the internet. It is a form of marketing that uses different forms of internet marketing such as pay-per-click, search engine optimization campaigns, email marketing campaigns and banner advertising. Many small businesses advertise the traditional way, but are looking to expand and explore online marketing.
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