Brand marketing is not only about getting your target market to select you over the competition but about getting your prospects to see you as the sole provider of a solution to their problem or need. It’s the perception that a consumer has when they hear or think of your company name, service or product. Today brand is a bit more complex, but even more important in today’s world of marketing, as it is identified of the elements that differentiated the goods and or service from the competition.
Importance of Brand Marketing
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer. It is a foundational piece in your marketing communication and one you do not want to be without. Branding is strategic and marketing is tactical and what you use to get your brand in front of consumers. That's why it carries a great deal of importance within a business or organization as well.
Brand serves as a guide to understanding the purpose of business objectives. It enables you to align a marketing plan with those objectives and fulfill the overarching strategy.
The effectiveness of brand doesn't just happen before the purchase, but it's also about the life of the brand of the experience it gives a consumer.
Brand not only creates loyal customers, but it creates loyal employees. Brand gives them something to believe in, something to stand behind. It helps them understand the purpose of the organization or the business.
.jpg "Brand Marketing")
Evaluate Your Brand
Branding can be confusing, so how do you know if your brand is strong enough to give you the internal and external value that you need in your marketing?
Does your brand relate to your target audience? Will they instantly "get it" without too much thought?
Does your brand share the uniqueness of what you offer and why it's important?
Does it reflect the brand promise that you are making to who you are targeting as well as to your internal audience?
Does your brand reflect the values that you want to represent as a customer?
Let these questions serve as a guideline in the development of your brand. If the answers are not clear you may want to return to the drawing board and refine the branding process. A brand should be an instant "ah-ha" it should require very little thought and contemplation.
Tannet's Services
Tannet’s Brand Promotion & Planning Department provides you with its high-end intellectual property services, such as brand name & biz concept positioning, market planning and promotion, brand empowering & franchising, trademark auction and transfer, and intangible asset evaluation.
Contact Us
If you have further inquires, please do not hesitate to contact Tannet at anytime, anywhere by simply visiting Tannet’s website english.tannet-group.com, or calling Hong Kong hotline at 852-27826888 or China hotline at 86-755-82143422, or emailing to tannet-solution@hotmail.com. You are also welcome to visit our office situated in 16/F, Taiyangdao Bldg 2020, Dongmen Rd South, Luohu, Shenzhen, China.
Previous：Marketing and Branding
Next：China Business Plan