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Shanghai Trademark Registration

Updated:2018-7-11 18:09:25    Source:www.tannet-group.comViews:382

Shanghai trademark registration is one of Tannet’s intellectual property services. Trademark is a business mark that used to define the nature and the product of a particular company in order to maintain its goodwill and reputation in the corporate market. It may be of logo, phase, text, words or combination of these elements that can use to design a smart and well versed trademark that can communicate with its target audience. Trademark being as a powerful tool offers a unique platform to distinguish the different companies dealing in the same products and services.

The Right of Priority on Shanghai Trademark Registration
An applicant may enjoy the right of priority in accordance with any agreement entered into between the country in which he/she first files an application for trademark registration and China or any international protocol to which both countries are parties if he /she files another application for trademark registration in China within six months from the day on which he/she files the initial application for trademark registration in such country.

The owner of a trademark may enjoy the right of priority for a period of 6 months from the first day on which the merchandises on which the trademark is first put are exhibited at any international exhibition recognized by the Chinese Government.

Preliminary Trademark Search
The Preliminary trademark search, while optional, to avoid legal complications in the future. The point of a trademark search is to ensure that the trademark is not already under application or registered by another entity in order to reduce the possibilities of the rejection or opposition raised.

Required Documents
(1) Copy of current Business Registration Certificate of the applicant, if the applicant is a corporation;
(2) Copy of Identification documents of the applicant, if the applicant is an individual person;
(3) Image of the trademark;
(4) Application Form.

Trademark Registration Process
(1) Trademark Search;
(2) Initial Application;
(3) Substantive Examination;
(4) Publication;
(5) Issuance of Certificate.

Required Time
About 10-12 months

Period of Validity
10 years

Renewal upon Expiration
Six months before the expiration of an application for renewal, renewal is valid for 10 years.

Customs Protection on Intellectual Property Rights
China prohibits the import or export of any goods which infringes the intellectual property rights. A trademark owner is entitled to file a record with the General Administration of Customs of China in accordance with applicable provisions under Customs Law of People Republic of China. If the owner or the General Administration of Customs of China notices any alleged trademark infringement, the General Administration of Customs of China will detain the suspected infringing goods immediately and check against them with the owner for further legal protection.

Contact Us
If you have further inquires, please do not hesitate to contact Tannet at anytime, anywhere by simply visiting Tannet’s website, or calling Hong Kong hotline at 852-27826888 or China hotline at 86-755-82143512, or emailing to You are also welcome to visit our office situated in 16/F, Taiyangdao Bldg 2020, Dongmen Rd South, Luohu, Shenzhen, China.

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