Trademark is the brand of goods. It is a mark used by commodity producers and operators to distinguish their own products from those produced or operated by other commodity producers or operators. So what are the benefits of registered trademarks?
1. Create trademark advantages and maintain brand competitiveness.
As the cornerstone of brand building, trademark actually represents the corporate image and brand value to a certain extent.
It is certainly the dream of every enterprise to be able to do a good job of its own brand, but it is not contradictory to the fair competition in the market. So many times, it is normal for others to take the lead in success.
However, if the trademarks registered by enterprises in different industries in different categories of goods or services (such as others make baby carriages, but they produce children's drinks) are the same or similar to their own trademarks, once others rise first and become stronger, or even exceed the popularity of their own brands, it will constitute a huge threat.
Because this may not only damage their market competitiveness, but also become a joke of consumers who don't know the truth and think they are clinging to the success of others, thus affecting the corporate image and brand value.
2.Obtain greater protection than"well-known trademark"
According to the relevant provisions of the trademark law, a well-known trademark is not only a concept of honor, but also a shield for the infringed enterprise. Because according to laws and regulations, different degrees of cross category protection can be obtained according to the well-known degree of well-known trademarks.
For example, Haier: because of its high popularity, relevant departments cover almost all categories when carrying out cross category protection. However, this does not mean that well-known trademarks can be protected unconditionally. Strictly speaking, it can only be said that they can obtain different degrees of cross category protection.
3.Prevent brand value from being "destroyed" by others
It is mainly through full class registration to prevent others from registering trademarks with the same name on the types of goods / services whose nature conflicts, use conflicts and even adverse effects on their own goods / services, so as to cause losses to their own goodwill and brand value.
It has to be admitted that the nature of some goods or services is natural "against each other" or even opposite to each other. Although the industries are different, using the same name on the opposite goods or services will always bring psychological discomfort to consumers, thus affecting commodity sales and service promotion.
For example, for a food company, its brand name is used by others to register as sex products or sanitary ware. In this case, whether its own brand is bigger in the later stage or others' brand is bigger in the later stage, it is always more embarrassing than interests for itself.
4.Pave the way for enterprise development and brand growth
The development track of an enterprise must be that when it grows to a certain period (20 or 50 years later), it is very likely to use its own brand effect to move towards diversified investment and development route. In addition to developing new business forms and developing new markets, it is also possible to participate in investment in other industries. At this time, the importance of all kinds of registered trademarks is highlighted.
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