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Trademark is not only the carrier of brand, but also the valuable intangible assets of enterprises. If you want to build your own brand, a trademark is almost the threshold of entry level. And the trademark is regional. As one of the world's top economic developed countries, the United States market is also very huge. So what are the benefits of registering an US trademark for an enterprise? Here are the benefits of registering an US trademark brought by Tannet Group.
Improve the Value of Enterprise
Registered trademark is one of the most important intangible assets that can be handed down to future generations. It can be transferred, inherited, invested as property, mortgage, etc. It can also help your company evaluate its assets when it is on the stock market or when it is acquired. Many enterprises do not consider it necessary to apply for the registration of US trademarks, but the problem is that when an enterprise feels the necessity and possibility of going to the world, its own trademark has been registered by others. At this time, whether it is to replace a new trademark or to recapture the original trademark, the enterprise has to pay a great price, so it is necessary to advance the strategic planning.
Enter US Market
Registered trademarks in the United States enable trademarks of enterprises to enjoy the exclusive right to use in the United States, which can prevent other enterprises from using the trademark to enter the United States market and lay a solid foundation for stopping infringers. What's more, if the product is not registered in the United States, it may face the situation that the goods are seized by the Customs and cause serious losses. Moreover, the protection of intellectual property rights in the United States is deeply rooted in the hearts of the people. Many foreign buyers (especially American buyers) will require manufacturers or sellers to prove that they own the intellectual property rights of their products, so as to ensure that they will not be involved in Intrusion litigation.
Use Trademark as Defense Shield
Trademark protection in the United States is very perfect. It can not only prevent infringing goods from entering the US market, but also prevent others from registering an identical or misleading trademark in the category of goods or services you use. Therefore, the registered trademark can well stop the malicious competition of competitors and safeguard their own interests.
Earning licensing fees
Registered trademarks in the United States provide trademark owners with an opportunity to license others to use their trademarks (usually along with other intellectual property rights), or a company's franchise or marketing strategy, which means that trademarks in the United States can be transferred, when the applied trademark is well known in the country, but you have many original trademarks. If you can't go to the United States to expand the market, you can license the trademark registered in the United States to others and earn the license fee.
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