An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The rapid growth of China’s domestic economy is creating new opportunities for SMEs across different industry sectors. Whether targeting consumer or business-to-business markets, it is essential to spendtime developing a marketing and branding strategy best suited to the local environment.
Market Research
It is important to carry out thorough market research before investing significant time and resources to entering the China market. General information concerning China is increasingly easy to find, and a huge amount of market information can be accessed through desk research. Local statistical bureaus, government websites, local industry associations, third party sector reports and reports by consultancies and research agencies are also useful sources for reports and economic data.
Brand Name
Names are imbued with deep significance in China and the importance of your Chinese brand name cannot be understated. The name of a product is the first thing potential customers see and, if carefully chosen, it helps cultivate the image you want associated with your product. A direct, phonetic translation of your company name into Chinese may sound clumsy and the meaning will not relate to the product, so many foreign companies consult specialists to help choose a new Chinese name that has positive metaphorical connotations, thereby creating an emotional connection with the customer.
Digital Marketing
Today, digital communications are an increasingly important element of the marketing mix in China. As well a setting-up a local Chinese language website, it is also worth considering establishing a presence on Chinese language social networking sites such as Weibo. Advertising on relevant industry websites and online promotional videos are other useful tools by which SMEs can increase their brand visibility with limited investment.
Contact Us
If you have further queries, don’t hesitate to contact Tannet anytime, anywhere by simply visiting Tannet’s website english.tannet-group.com, or calling Hong Kong hotline at 852-27826888 or China hotline at 86-755-82143422, or emailing to tannet-solution@hotmail.com. You are also welcome to visit our office situated in 16/F, Taiyangdao Bldg 2020, Dongmen Rd South, Luohu, Shenzhen, China.
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