Trademark may include a device, brand, heading, label, ticket, name, signature, word, letter, numeral, a shape of goods, packaging or combination of colours or any such combinations. Whatever the type of trademark, the purpose of the trademark is the same, namely, to distinguish the source of the goods or services and assure the consumers of the quality of the product or service. Below introduces some types of trademark which you can refer to when you design your own trademark.
Word marks
A word mark consists of one or more words, for example, Lenovo or Pampers. It can also be a combination of numbers or letters, such as P&G or C&S. A word mark is always registered in a standard typeface, which means that you also have to apply for a figurative mark if the trademark has a certain shape which you want to protect.
Figurative marks/logos
Figurative marks are trademarks which consist of a figure or a figure combined with a word. This also includes word marks designed with a particular font, either in black and white or in color.
Colors
If you want to apply for a certain color for your trademark, you must state that in the application. You must give a short description of the color in words, for example, the mark is produced in white and orange. The protection is only valid for the colors stated in the application. If you want to apply for protection for more colors, a new application is needed for each color.
Three-dimensional trademarks
When the actual product or its packaging has a particular shape, you can sometimes protect it as a three-dimensional trademark. For example, it can be a perfume or liqueur bottle. In order for protection to be approved, the shape must be significantly different from what is common in the market.
Sound trademarks
A sound can be a distinctive indicator and can also be protected. A sound trademark, therefore, is a sound or melody with a distinctive recognition effect. In order to able to protect it, the sound must be reproducible graphically, for example, using notes.
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