China trademark registration is essential for the brand identity building in China. If you are doing business in or with China you should give serious thought to registering your trademarks in China. In particular, you should consider a China trademark registration for your trade-name, your logo and your service marks. That is to say, if you are going to protect your trademarks in China, you must register them.
Advantages of Registering A Trademark in China
1. Securing exclusivity
Registering your trademark is the quickest and most cost-effective way to ensure legal exclusivity for the use of your name or logo etc. Registering a trademark for your business or product name is similar to obtaining a certificate of title in relation to land. Registering your trademark significantly reduces the risk of being prevented from using your name or logo by other traders.
2. Geographical Protection
Registering your trademark usually gives you nation-wide protection instead of rights that are restricted to the specific areas or regions in which you trade. Further, if you want to expand overseas, this gives you a good platform to obtain rights in other countries – even before you commence trading in those countries.
.jpg "China Trademark Registration")
3. Intangible property
A very important reason for registration is to create the trade mark as an identifiable intangible property in the legal sense. Trade mark registration is a value store or receptacle of the value attaching to the reputation or goodwill that the product enjoys. Trade mark registration can be transferred like any other asset owned by a person or a company.
4. Deterring and preventing others
Trademark registration deters other traders from using trademarks that are similar or identical to yours in relation to goods and services like yours (referred to here as ‘conflicting trademarks’).
Having your trademark on the register makes it likely that trademark examiners will refuse to register conflicting marks. If another trader is able to convince a trademark examiner to accept the mark for registration, having a prior registered mark gives you a strong right to oppose the registration before it’s officially entered on the register.
Contact Us
If you have further inquires, please do not hesitate to contact Tannet at anytime, anywhere by simply visiting Tannet’s website english.tannet-group.com, or calling Hong Kong hotline at 852-27826888 or China hotline at 86-755-82143422, or emailing to tannet-solution@hotmail.com. You are also welcome to visit our office situated in 16/F, Taiyangdao Bldg 2020, Dongmen Rd South, Luohu, Shenzhen, China.
Previous：China Invention Patent Application Introduction
Next：China Trademark Registration Principle