Shenzhen company name approval is one of the first steps for registering a company in Shenzhen, or mainland China. For foreign investors whatever business individuals or enterprises, decide on an appropriate name for the Chinese market is of great importance.
The key pieces of legislation governing this are the Regulations on Registration and Management of Enterprises Name and the Implementation Measures on Registration and Administration of Enterprise Names, which detail how a Chinese company name should be structured. It includes:
(1) Administrative region name of incorporation;
(2) Brand name;
(3) Industry or business;
(4) ‘Company Limited’.
Relevant Guidelines on Company Name
Additional guidelines restrict the content of names, forbidding the use of content that either misleads consumers or hinders fair competition, or damages or contradicts national unity, policies, social ethics, culture, or religion. Special characters, such as Arabic numerals, foreign symbols or alphabets, are not permitted, and certain words such as ‘China’, ‘Chinese’, ‘National’, ‘State’ or ‘International’ can only be used under limited circumstances. An English translation or transliteration of the company name is not required to be registered with the AIC, but may have equal legal validity as a Chinese company name providing there is enough evidence to associate the English name of a company with its Chinese name, such as a bilingual company chop bearing the two names.
Departments in Charge
The availability of names can be checked by searching trademark and business registration databases, such as the Trademark Office of the Administration for Industry and Commerce (AIC) or the China Trademark Office, as reference. Applications can then be made to the local AIC, which will reserve the name and process the approval.
Tannet’s Services
Companies should conduct market research on the naming strategy of industry competitors, thereby understanding the types of names that are typically successful. The name should be consistent with preexisting brand strategy, clearly reflecting the brand’s key attributes and appealing to its target demographic.
Careful attention should be paid to the nuances of the Chinese language, with subtleties in character meaning or pronunciation potentially leading to a negative connotation and interpretation. At this point, a professional agency can be a goog helper. Tannet, with 19 years of development, is surely provide a one-stop business service for global investors.
Contact Us
If you have further inquires, please do not hesitate to contact Tannet at anytime, anywhere by simply visiting Tannet’s website english.tannet-group.com, or calling Hong Kong hotline at 852-27826888 or China hotline at 86-755-82143422, or emailing to tannet-solution@hotmail.com. You are also welcome to visit our office situated in 16/F, Taiyangdao Bldg 2020, Dongmen Rd South, Luohu, Shenzhen, China.
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