Brand design is the utmost important step for branding. A recognizable and loved brand is one of the most valuable assets a company owns. According to Nielson's Global New Product Innovation Survey, 59% of consumers prefer to buy new products from brands familiar to them. As a small business, you may be competing against big brands with devoted customers. That's why you have to find ways to differentiate–with a solid brand building process of your own. Branding is much more than just a cool logo or well-placed advertisement.
Brand design is definitely a process. However, the ongoing effort will result in establishing long-term relationships with your customers. This can mean an increase in sales, more projects, word-of-mouth referrals, and advocacy for your products or services.
Step 1: Determine your brand’s target audience.
The foundation for building your brand, is to determine the targeted audience that you’ll be focusing on. When brand designing, keep in mind who exactly you are trying to reach. You’ll tailor your mission and message to meet their specific needs. Get specific. Figure out detailed behaviors and lifestyle of your consumers. Solidify a picture of your consumers, then create a brand identity that they can understand and relate to.
Step 2: Define a branding mission statement.
Before you can design a brand that your target audience trusts, you need to know what value your business provides. The mission statement basically defines a purpose for existing. It will inform every other aspect of your brand building.
What is your mission? Craft a clear expression of what your company is most passionate about.Everything from your logo to your tagline, voice, message and personality should reflect that mission.
Step 3: Research brands within your industry niche.
You should never imitate exactly what the big brands are doing in your industry. But, you should be aware of what they do well (or where they fail).The goal is to differentiate from the competition. Convince a customer to purchase from you over them!
Research your main competitors or benchmarks. Study how they have effectively, and ineffectively built their brand.
Are they consistent with their message and visual identity across channels?
What is the quality of their products or services?
Do they have customer reviews you can read, or social mentions about them?
Step 4: Outline the key qualities & benefits your brand offers.
There will always be brands with bigger budgets and more resources to command their industry. Your products, services, and benefits belong solely to you. You have to delve down deep and figure out what you offer, that no one else is offering. Focus on the qualities and benefits that make your company unique. It could be more authentic and transparent customer service, a better way to support productivity, or helping save money with a more affordable option.
Step 5: Create a great brand logo & tag-line.
The most basic (and arguably the most important piece) of brand design, is the creation of your company logo and tag-line. This graphic will appear on everything that relates to your small business. It will become your calling card, and the visual recognition of your promise. Be willing to invest the time and money to create something exceptional. You'll be putting the logo on everything, to reinforce visual identity of your brand.
Contact Us
If you have further inquires, please do not hesitate to contact Tannet at anytime, anywhere by simply visiting Tannet’s website english.tannet-group.com, or calling Hong Kong hotline at 852-27826888 or China hotline at 86-755-82143422, or emailing to tannet-solution@hotmail.com. You are also welcome to visit our office situated in 16/F, Taiyangdao Bldg 2020,Dongmen Rd South, Luohu , Shenzhen, China.
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