China trademark acquisition is a good way to get a registered Chinese trademark instead of registering one through the normal procedures, which is more quick and efficient. You may often ask such questions: Can I just buy someone else’s trademark? Why do I have to go through the long process of filing for a trademark, spending money on government and legal fees, and then waiting and responding to objections? Trademarks are property, so they should be bought and sold pretty easily.
Trademark acquisition can be achieved with an assignment. A trademark assignment is a transfer of an owner’s rights, title, and interest in a trademark. The transferring party (assignor) transfers to the receiving party (assignee) its property rights in the mark. It is the grant of permission to use a mark in some manner but does not transfer any rights of ownership in the mark.
Advantage of Trademark Assignment
As what we said before, trademark assignment is a way of obtaining the trademark right. why do so many enterprises or individual want to obtain a trademark right by assignment? That is because the trademark assignment has the following advantages:
(1) the time spends on assignment procedure is much shorter than registration procedure. Therefore, the assignment of a trademark can save the cost of time. In today’s society, time is money, time is business opportunity, it will be a huge time superiority for the enterprise by buying a trademark.
(2) The successful rate of assignment is much higher than registration. Trademark assignment can reduce the risk of obtaining a trademark, and make the enterprise enter the process of grant as soon as possible.
(3) Usually, the trademarks which are easy to remember and spread and of significance have been registered by others, it will be difficult for the enterprise to apply a good trademark. If an enterprise wants a good trademark which is satisfied the corporate image and easy to memorize and spread, buying a trademark from the owner of the trademark will be a good choice.
Document Required for Trademark Assignment
Hereby, we mainly introduce the required document for assignment of a trademark. The required documents are as follows:
(1) The trademark assignment of contract;
(2) Trademark Certificate;
(3) The identified document of both assignor and assignee;
(4) The Power of Attorney.
In general, it will take about 6 months to 9 months from filing an application for trademark assignment to getting the certificate of approval of trademark assignment issued by the China Trademark Office.
Consumers’ purchasing decisions are influenced by trademarks and the reputation such brands represent. It is important for business people to have an understanding of why trademarks are important assets and help grow their business. Tannet has purchased a series of high quality Chinese trademarks ranging from Class 1 to Class 45. Should you have any interest to buy one, we are glad to send you the list of available marks for your selection.
Contact Us
If you have further inquires, please do not hesitate to contact Tannet at anytime, anywhere by simply visiting Tannet’s website english.tannet-group.com, or calling Hong Kong hotline at 852-27826888 or China hotline at 86-755-82143512, or emailing to tannet-solution@hotmail.com. You are also welcome to visit our office situated in 16/F, Taiyangdao Bldg 2020, Dongmen Rd South, Luohu, Shenzhen, China.
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